The bullet is through the church: Sound United acquires Bowers & Wilkins. Sound United, the parent company of Denon and Marantz, among others, takes over the originally British Bowers & Wilkins. It was announced a while ago, but now the papers have been signed and the move is being completed.
Sound United is the parent company of Denon, Polk Audio, Marantz, Definitive Technology, Classé, and Boston Acoustics. Bowers & Wilkins is a designer and manufacturer of high-end home speakers, headphones, custom installations, wireless speakers and brand audio systems for the automotive and television market.
The acquisition of Bowers & Wilkins allows us to combine the company’s leading expertise in acoustic design, engineering and manufacturing with Sound United’s scale, engineering acumen and consumer reach. This is how we ensure that Bowers & Wilkins has a bright future, ”says Kevin Duffy, CEO of Sound United. “Sound United has a strong track record of protecting the unique identity and core competencies of each of its brands – it will be no different at Bowers & Wilkins. We are confident that our entire portfolio will benefit from the addition of Bowers & Wilkins. It will translate into new products, technologies and opportunities for our consumers, distributors, dealers and audio enthusiasts worldwide.
Geoff Edwards will ensure continuity as President of the Bowers & Wilkins brand at Sound United. The acquisition includes all third-party distribution and licensing agreements worldwide under which Bowers & Wilkins’ premium audio products are currently sold. By investing in other brands, Sound United claims to be able to innovate more effectively in the areas of product categories, functionalities and consumer sectors. Sound United is on track to support the development of new Bowers & Wilkins products and maintain the brand’s position in the premium consumer audio market.
This acquisition (Sound United acquires Bowers & Wilkins) heralds a new era for Bowers & Wilkins and provides a new opportunity to focus on what we do best: building the best speakers in the market, ”said Geoff Edwards, CEO of Bowers & Wilkins. “We look forward to joining our organizations and becoming part of the strongest portfolio of premium audio brands in the industry.
Read more about Bowers & Wilkins products here.