The Technical Image Press Association has awarded Sony’s innovation and performance in the field of digital image processing with a record of six TIPA awards:
- BEST MIRRORLESS CSC EXPERT FULL FRAME: α [19659003] 7 III
- BEST MIRRORLESS CSC PROFESSIONAL HIGH RES: α7R III
- BEST MIRRORLESS CSC PROFESSIONAL HIGH SPEED: α 9
- BEST CSC STANDARD ZOOM LENS: FE 24-105 mm F4 G OSS
- BEST CSC TELEPHOTO ZOOM LENS: FE 100-400mm F4.5-5.6 GM OSS
- BEST SUPERZOOM CAMERA: RX10 IV
BEST MIRRORLESS CSC EXPERT FULL FRAME: α 7 III
Sony recently introduced a new full-frame camera: the α 7 III. All innovations in the field of image sensors come together in this camera that is equipped with a back-illuminated Exmor R CMOS image sensor with a resolution of 24.2 MP and high ISO performance. The α7 III delivers 4K video quality, a wide dynamic range of up to 15 stops at low ISO sensitivity and excellent resolution with noise reduction. This camera offers fast shooting with up to 10 fps in combination with no less than 693 phase detection AF points covering 93% of the image as well as 425 contrast AF points. Thanks to these features and the compact housing, the A7 III is a versatile and accessible tool for all types of image makers. Ranging from hobbyists to professionals; from photographers, videographers to multimedia creators and other image professionals.
BEST MIRRORLESS CSC PROFESSIONAL HIGH RES: α7R III
The Sony α 7R III is an impressive full-frame camera. Thanks to an evolutionary leap in image processing power, the new α7R III combines an Exmor R CMOS image sensor with a high resolution of 42.4 MP and recording speeds of up to 10 fps with full AF / AE tracking functionality. Furthermore, the α7R III delivers high-quality 4K video quality, a wide dynamic range of up to 15 stops and high sensitivity with noise reduction. Thanks to these features and the compact housing, this camera is a versatile tool for photographers, videographers, multimedia makers and other professionals.
BEST MIRRORLESS CSC PROFESSIONAL HIGH SPEED: α 9
The most advanced digital camera Sony has ever made is the α 9. This camera offers continuous shooting without blackouts up to 20 fps, 60 AF / AE per second, a maximum shutter speed of 1 / 32,000 and much more. All this is made possible by the 35 mm full-frame Exmor RS CMOS sensor. This unique sensor is linked to a BIONZ X processing sensor and a front-end LSI that maximizes overall performance. The α9 has a silent shutter. This makes the camera ideal for situations where silence is an absolute requirement. For the sake of maximum usability and reliability, the camera is equipped with a new Z-battery, which offers approximately 2.2x more capacity than W-batteries and two slots for SD-media cards. An Ethernet port has also been integrated and many new settings, buttons and customizable options have been added that are essential for professional use.
BEST CSC STANDARD ZOOM LENS: FE 24-105 mm F4 G OSS
The [19659034] FE 24-105 mm F4 G OSS standard zoom lens delivers high-quality photo and video performance with a compact design. This compact lens has a focal length range of 24 to 105 mm and provides excellent G Lens image performance. The FE 24-105 mm F4 G OSS can be used for versatile shots, such as landscapes, portraits, weddings and various other projects. This lens also features fast, accurate and silent autofocus capabilities for both photo and video recording, making it the ideal companion for cameras with Sony E-mount.
BEST CSC TELEPHOTO ZOOM LENS: FE 100-400mm F4. 5-5.6 GM OSS
The new FE 100-400 mm F4.5-5.6 GM OSS super-telephoto zoom lens offers outstanding sharpness, fast AF and a compact design. Sony today introduced the lens with the largest zoom range and E-mount lens mount system, namely the FE 100-400 mm F4.5-5.6 GM OSS super-telephoto zoom (model SEL100400GM). The new full-frame lens offers the highest resolution typical of Sony premium G-Master ™ lenses. It is a powerful tool, particularly suitable for enthusiastic, professional sports or nature photographers.
BEST SUPERZOOM CAMERA: RX10 IV
The RX10 IV has a very fast autofocus time of 0.03 seconds and can continuously shoot up to 24 fps with full AF / AE tracking. This camera is equipped with ‘focal-plane’ phase detection with 315 AF points. In addition, the camera is equipped with a fast 24-600 mm F2.4-F4 ZEISS Vario-Sonnar T * zoom lens. This compact model offers excellent performance for hobby photographers and professionals looking for the ultimate all-in-one solution. The RX10 IV is equipped with a 1.0-inch 20.1 MP Exmor RS CMOS stacked image sensor with DRAM chip. The model is also equipped with a powerful new BIONZ X image processor and front-end LSI. These components all work together to maximize processing speed, maximizing image and video quality over the entire range of the 24-600mm lens.
