After there was already a collaboration between Technics and Record Store Day in 2020, the collaboration between the two actors is now being extended. Record-Store-Day-Drops will take place on June 12th and July 17th, 2021. What it’s all about?
Record Store Day: concept
The idea behind Record Store Day, which was launched for the first time in 2008, is to support independent or indie record stores. More than 3,000 record stores worldwide take part, in German-speaking countries (DACH) there are as many as 250. On each Record Store Day, exclusive records are released in time for the “Drop” dates, which can only be purchased on that one day: this year that’s about 500 exclusive RSD releases. Important artists such as Ozzy Osbourne, Metallica, Iggy Pop and Jack White have already supported them in this way.
Together with Technics, there are now two special campaigns on the dates mentioned above: On the one hand, there is a virtual scavenger hunt www.recordstoredaygermany.de), for which a prize worth almost 4,000 euros will be raffled, namely a Technics Grand Class SL-1200G turntable. On the other hand, 40 strictly limited slipmats in the exclusive Record Store Day design will be raffled off as part of a further campaign.