Spotify indicated in an interview that free users also skip ads. This only now happens in a test with users in Australia where users can Skip ads in Spotify app. Ultimately, it should be possible for all free users to skip ads.
Skip ads in Spotify app
Since last month, users in Australia have access to the Active Media feature. With this function it is possible to skip ads; whatever you want and whenever you want. This applies to all free users in the country down under . You do not need malicious apps for this and therefore do not have to perform a strange operation to get this done. The goal of Spotify is that everyone will soon be able to skip all advertisements, but it is still unclear when this function will come to all free users.
The idea behind Active Media, according to Spotify in an interview with Ad Age ]is that users will only be listening or looking at ads that actually interest them. And that could potentially bring more money, since advertisers want to pay more for advertising that is actually being watched. However, this may also cause people to be less inclined to choose the Premium subscription, as the removal of ads is still the main reason for this.
