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Mission 770 loudspeakers introduced

Mission 770 loudspeakers has been launched by Mission company as its one of the most iconic models in the long history of Mission loudspeakers.

The Mission 770 represents one of the most iconic models in the long history of Mission loudspeakers. A model that embodied Mission’s pioneering research in the late ’70s and ’80s, with a lineage stretching back to 1977. The original Mission 770 debuted in 1978. It quickly became Mission’s best-selling loudspeaker and naturally gravitated toward MK2 and MK3 alterations with improvements in sensitivity and power handling. After that, the design eventually migrated to the Freedom and other variations, but none of them had the sales impact or notoriety that the original 770 received.

The new 770 heralds the return of UK manufacturing for the Mission brand, at a purpose-built 25,000 square foot facility in Huntingdon, Cambridgeshire, the home of British hi-fi.

The Mission 770 has always been built according to the Mission principles of quality and value for money. The new Mission 770 further exemplifies these two edicts; balancing fine craftsmanship, natural sound quality and affordability within a beautifully proportioned speaker that has been bought by millions around the world through its various incarnations.

The original 770 was well known for its warm, rich and natural sound character, and the new Mission 770 retains that prestige but imbues it with an open and detailed performance that will invite you to explore your entire music collection, once again.

The emphasis for the design of the new Mission 770 is, in fact, that combination of polypropylene cone and cabinet with controlled resonances. Consequently, Mission has developed a new polypropylene driver, which mimics the extended response and low coloration of the original, while updating the motor system to account for modern power handling and dynamic requirements. Naturally, just like the original, the driver is built into an 8-inch die-cast chassis with larger rear “windows” to reduce early reflections through the cone. Special care has been taken to match a low-density nitrile surround to the cone to match its impedance and reduce reflections from the edge of the cone.

The Mission 770s are two-way, vented design loudspeakers in the classic Mission tradition: beautifully hand-plated with an inset front baffle and traditional cloth grille. They use a combination of traditional and advanced technology to achieve optimum performance and stay true to their heritage.

Mission’s Kevlar® fabric cone is mounted on a rigid die-cast chassis, this combination delivers rich, controlled bass output with excellent dynamic performance. The new polypropylene cone has been treated to make it more rigid than the original, producing a very tight and fast bass that allows you to hear exactly how bass instruments are played. The true-to-form woven fabric soft dome tweeter features a high-flux ferrite magnet, designed for smooth, detailed HF extension.

Highly researched crossover with thousands of hours of listening tests hone a seamless, coherent musical output that is both exciting and natural in its interpretation of any source material.

IAG Acoustic Design Director Peter Comeau has worked tirelessly to ensure seamless integration between the drive units, so that the loudspeaker behaves like a music creation system.

The Mission 770 loudspeakers portrays the timeless design of a stunning speaker cabinet with authentic heritage.

The Mission 770 booth is custom designed in conjunction with Mission Acoustic Design Director Peter Comeau. Every aspect is considered to create the perfect presentation of the 770 loudspeaker. Crafted in England from robust British steel, the 770 stand reinforces the uncompromising approach of the ‘Made in the UK’ tagline for the return of the Mission 770.

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