At IFA there were many gadgets from Bosch, but one stood out the most: Bosch FreshUp. The gadget is there to remove odors from clothes and has been around since 2021, but now we saw it for the first time. It looks like a gadget from the future with its special lights, but it just works in 2022.
Bosch FreshUp is a device that is about the size of a smartphone or oversized mouse. It is not a device for steaming or ironing clothes, it is purely there to remove odors from clothes. For example, think of a tobacco smell, sweat smell or food smells. You only have to pass the piece of fabric a few times and the bad smell is neutralized. You have to press the button on the top and the ‘light flowers’ color up after which you can use it.
At the bottom FreshUp has a kind of stripe of gold with which it does its job. It works with plasma technology in which plasma particles ensure that the molecules of bad odors disappear. So it’s not about masking like an air freshener would, but really about removing the odor molecules that make them disappear once and for all.
It is useful, for example, if you have a long day of meetings and another date in the evening, but also if you have been to people’s homes who smoke and you have to go to another customer in the same outfit. Since it is a small device, you could also take it with you on a trip. However, if you are going to a warm country, it is probably better to bring detergent and let the garment dry outside for a while. Only if you have limited time, Bosch FreshUp is a good idea.
You can wear the garment while using the appliance, but Bosch recommends doing it on a level surface. The device works for an hour on a single charge and you can use it on cotton, silk, cashmere, wool, linen and polyester. It will not work on hair, fur, leather or sequins. It is not cheap, by the way: you will lose 200 euros. On the other hand, it can certainly save you a few visits to the expensive dry cleaners.