Audio-Technica Sound Burger

Audio-Technica Sound Burger - The best-selling portable turntable returns with new nostalgic colors

A sound experience that will delight music lovers

Following the successful reinterpretation of the fan-favorite turntable, Audio-Technica has announced three stylish new colors for the iconic Sound Burger.

The brand’s iconic portable turntable was relaunched last year in an eye-catching retro red colorway as part of Audio-Technica’s 60th anniversary celebration, and within days it was sold out worldwide. Audio-Technica is now launching the iconic Sound Burger, first in sophisticated black and white tones. In the summer of this year, a striking yellow version will also be launched.

True to the unmistakable ’80s aesthetic that made the Sound Burger an icon of the vinyl scene of that decade, these new colors are directly inspired by the hues that were in style all those years ago, giving fans a chance to own a little piece of music history.

After fusing Pop Art style with high-fidelity audio some 40 years ago, the Sound Burger has been updated with a host of modern features, including Bluetooth wireless audio for cable-free connectivity and a USB-C port for free charging. issues. In addition, its compact and lightweight design makes the Sound Burger the perfect companion for parties, picnics and in small spaces.

The updated Sound Burger features a belt-drive system for playing 33-1/3 and 45 rpm records, allowing for both singles and LPs. To ensure the Sound Burger is as portable as ever, it also uses a dynamic balance system that applies spring-loaded pressure to the stylus, while a DC motor keeps everything running smoothly during playback.

The new Sound Burger offers you an entrance to the exciting world of analog music, it is love at first listen. Although the Sound Burger is a portable design, the inclusion of an RCA audio cable, as well as Bluetooth connectivity, means it can be connected to a home stereo or active speaker system, either wired or wireless.


  • Same great design as the Sound Burger, but with lots of current elements
  • Bluetooth connectivity
  • USB-C charging port
  • Belt Drive Portable Turntable
  • Plays 33-1/3 and 45 rpm records
  • Additionally, a high-precision DC motor maintains stable rotation.
  • Die-cast aluminum alloy chainring with damping system
  • 12 hour battery
  • Replaceable ATN3600L stylus
  • Accessories:
    • Adapter for 45rpm
    • RCA cable (3.5mm male to dual RCA male)
    • USB cable for charging (USB type A / USB type C™)

The Audio-Technica Sound Burger (AT-SB727) will be available in black and white starting May 31, 2023 exclusively of RRP €229.

The yellow version will be available in summer 2023.